Editorial Policy

This page sets out how content on Endless Runner Arcade is produced, reviewed and corrected — and what we will not publish.

Our editorial mission

We publish two things: original browser games, and writing that helps people understand and play them better. The writing exists to be genuinely useful, not to reach a word count or to occupy a keyword. If an article cannot say something worth knowing, we do not publish it.

We have an unusual advantage and we use it deliberately: we built the games we write about. When a guide explains how a difficulty curve behaves, how a level generator validates a section, or why a hitbox is smaller than a sprite, it is describing a system we implemented and tuned rather than one we read about elsewhere.

Who writes here

Editorial content is published under the byline Alex Morgan, Browser Games Editor & Interactive Gaming Content Specialist. Alex Morgan is an editorial persona representing the site's team, not a single named individual, and we state that openly on the author page rather than inventing a biography.

We do not claim degrees, awards, professional memberships, certifications or employment history that we cannot substantiate. What we do claim is what we can demonstrate: we designed and built every game on this site, and the guides reflect that work.

What we publish

• Game pages — how a game plays, what the hazards are, how scoring works, and honest strategy advice.
• Strategy guides — practical technique for playing runners better.
• Mechanical and design guides — how the genre's systems work, written from implementation experience.
• Category pages — what distinguishes a group of games and which to start with.

What we will not publish

These are hard rules, not aspirations:

• Fabricated statistics. No invented player counts, download figures, market sizes or percentages. If we cannot point to where a number came from, it does not appear.
• Fabricated ratings or reviews. No star ratings, review counts or testimonials. We have no review system, so displaying one would be a lie.
• Invented sources. No made-up studies, papers or expert quotes. Every citation is real and checkable.
• False rankings. No "most played" or "trending" labels without real data behind them. Our homepage says "Featured" because featuring is an editorial choice we actually make.
• Unsupported health or cognitive claims. We will not claim that playing games improves reflexes, focus or cognition generally. Practising a game makes you better at that game; anything beyond that we leave alone.
• Padding. Articles are as long as the subject needs. We would rather publish 1,200 useful words than 3,000 that restate the introduction.
• Copied content. Nothing here is spun, paraphrased from, or derived from another site's writing.

How content is produced

1. Topic selection. We write about things people actually want to know — usually a question a player would ask — rather than reverse-engineering a keyword.
2. Drafting. Written by someone who has played the games in question extensively, and where relevant by the person who built the system being described.
3. Verification. Factual claims are checked against the Fact-Checking Policy. Claims about our own games are verified against the code.
4. Review. Every article is read by a second person for accuracy, clarity and whether it earns its length.
5. Publication. With a real published date.
6. Maintenance. Reviewed when the games change. The updated date only changes when the content actually changed.

Dates

Published and updated dates on this site are real. We do not refresh an update date to look current — if a page says it was updated on a given date, something on it changed on that date. Cosmetic edits do not change the date.

Corrections

We correct errors rather than quietly deleting them. Substantive factual corrections are made in the article, noted on the page, and the updated date is changed. Typos and formatting fixes are made silently. To report an error, email editorial@endlessrunnerarcade.xyz.

Advertising and editorial independence

Advertising, where present, is clearly marked and served in dedicated containers. Advertisers have no input into editorial content, no advance sight of it, and no influence over which games we feature. We do not publish sponsored posts or paid reviews. If that ever changes, any such content will be labelled unmistakably.

We also do not design pages to maximise accidental ad clicks. Ads never sit over the game canvas, over controls, or in positions where a mis-tap is likely.

Conflicts of interest

We publish only our own games, which is itself a conflict worth naming: our game pages are written by the people who made the games. We handle it by being descriptive rather than promotional — game pages explain how a game plays and who it suits, including who it does not suit. Several pages on this site openly say a game is better on a desktop than a phone, or that another game is a better starting point.

Reader feedback

Corrections, disagreements and accessibility reports are welcome through the contact page. We read everything, and reader-reported errors are among the most common reasons articles get updated.

Last updated: 15 septembre 2026